A campaign promoting career options within the forestry sector among the region’s youth has recently received some international recognition. The campaign’s interactive website Goforestry.ca received a Silver medal at this year’s Summit Creative Awards in Portland Oregon. The highly interactive website features an online video host as well as in-depth sector information, career profiles and more.
The campaign coordinator, Daniel Gautreau, was delighted with the news.
“The Council on forestry promotion and recruitment has worked extremely hard to create a campaign that is original, smart and eye-catching. This recognition plus initial feedback tells us that we are headed in the right direction.”
New Brunswick’s Minister of Natural Resources, Wally Stiles, said the provincial government invested $120,000 in the Goforestry initiative in order to remind young people of the numerous and evolving career choices in forestry.
“Even in this challenging time, New Brunswick’s forest industry makes up nine per cent of our Gross Domestic Product and employs 16,000 people,” said Stiles. “We believe in the future of forestry and we believe in the industry’s ability to lead us forward on the path to self-sufficiency. Forestry has a bright future in our province and offers excellent career opportunities for our young people.”
The Summit Creative Award was created to recognize and celebrate the creative accomplishments of small and medium sized advertising agencies and other creative companies throughout the world with annual billings of under $30 million. Over the last decade, the competition has established itself as the premier arbiter of creative excellence for firms of this size.
The campaign was developed by Apropos Marketing Communications of Moncton, NB. Bernard Belliveau, AMC’s president adds “We are very pleased to have received this honor from the SCA.”
Using rigorous evaluative criteria, the Summit Creative Award is the only competition rewarding those firms truly deserving of top recognition for creativity. Submissions to this competition are evaluated based on the strength of their big idea, the quality of execution and their ability to communicate and persuade. Judges for the competition are all senior creatives from large international agencies in various countries around the world.
The GoForestry promotional campaign has been created to increase awareness and educate the general public on forests, forestry and related career opportunities. The Council on forestry promotion and recruitment is a multi-stakeholder group composed of public and private organizations with an interest in healthy and sustainable forest management, research, protection and conservation to ensure economic and social growth of communities for today and future generations.
Daniel Gautreau, coordinator